This PSA launched a new nonprofit initiative to the public. The Green Door Project provides support for people who either don’t have dental health coverage through their employment or are unemployed. This gap in coverage has significant long-term health effects for Canadians, and we knew the best way to generate support for this new nonprofit was to create urgency around the issue. 

We scripted this PSA to outline the growing issue and presented the Green Door Project as the solution. Then we developed an illustrated style that alludes to the connection between dental care and the bigger picture of our nation’s overall health. Working closely with the client, we brought those illustrations to life with animation.

Credits
Creative Director, Producer: Graeme Mathieson 
Writer: Caitie Drewery
Illustrator, Animator: Karolina Ficek