play it loud!

Play it Loud! How Toronto Got Soul, is a feature documentary that tells the little known story of how Jamaican music became a critical and unlikely part of Canadian culture, told through the life, music, struggles and triumphs of beloved singer Jay Douglas. 
Feature Documentary with TVO

A laurel for the "Caribbean Tales International Film Festival". Audience Choice Award.
A laurel for the "Black Film Festival". Best Feature Documentary Winner.
A laurel for the "Yorkton Film Festival". Best Documentary Arts/Culture Winner.
A laurel for the "Yorkton Film Festival". Best of the Fest Nominee.
Logo for the Windrush Caribbean Film Festival, 2025, featuring a laurel wreath and text indicating it is a best documentary award.
Laurel wreath surrounding text that reads, 'Pan African Film Festival Best First Feature Documentary 2026'.
A laurel for the "WIFF".
Black badge with palm fronds on each side, the text 'Caribbean Film Festival Official Selection 2025' in the center.
A laurel for the "Toronto PanAfrikan Film Festival".
Black graphic with antlers and text promoting the 2025 Available Light Film Festival, official selection
Black graphic with antlers and text promoting the 2025 Available Light Film Festival, official selection
A laurel for the "Junction North International Documentary Film Festival". Official Selection.

WATCH THE FILM on TVO + YOUTUBE

Early 1960’s Toronto was a mostly white, Anglo-centric city. Beneath this veneer of  Conservative respectability, an exciting underground music scene emerged, created by a Jamaican diaspora including newcomers like Jackie Mittoo, Wayne McGhie and a teenage Jay Douglas. Battling racism and indifference, they made an indelible, but little appreciated mark on Canadian music and culture. Six decades later, Jay Douglas is still carrying the torch for Jamaican music, and enjoying the recognition and respect he has long craved.

Today, after more than 60 years in show business, Jay Douglas is one of the most respected, loved, honoured and busiest performers in Canada, and is the unofficial “godfather” of Jamaican-Canadian music. He’s a multiple Juno award nominee, and the living embodiment of a musical and cultural movement, recording and headlining shows with his band, The Jay Douglas’ All Stars, along with young artists like Dubmatix and Michee Mee, forging a link between the past and present. Pioneers like Douglas blazed a trail and made possible the success of today’s Canadian black music stars. Drake, The Weeknd, Daniel Caesar, Jesse Reyez & Alessia Cara stand on the shoulders of these artists.

Featuring
Jay Douglas, Sly Dunbar, Everton “Pablo” Paul, Lillian Allen, Jackie Richardson, Grub Cooper (Fab 5), DJ Supreme La Rock, Carlene Davis, Adrian Miller, Michael Williams and Cadence Weapon.

And the music of
Jay Douglas, Bob Marley & The Wailers, James Brown, Wayne McGhie, The Cougars, Jackie Mittoo, Leroy Sibbles, Bo Diddley, The Sheiks, Eddie Spencer, Trevor Dandy, Jo-Jo Bennett & The Fugitives, Jennifer Lara, Stranger Cole, and more.

Credits
Director: Graeme Mathieson
Executive Producers: Clement Virgo, Andrew Munger
Executive Producers for: TVO Alexandra Roberts, Jane Jankovic
Directors of Photography: Keenan Lynch, Kiarash Sadigh
Editor: Brina Romanek
Written by: Graeme Mathieson, Brina Romanek, Andrew Munger
Sound Design: Daniel Pellerin
Producer: Andrew Munger
Line Producer: Colette Vosberg
Assistant Director: Joanne Gnatek
Associate Producers: Sarah Michael, Joanne Gnatek, Caitie Drewery
Consultants: Klive Walker Nicholas Jennings, Matt Sullivan
Art Director: Chelsea Attong
Art Department Assistant: Stephanie Hanson
Production Design: Peri Greig
Costume Designer: Darynel Beckford
Archival Research: Jessica Joy Wise, Mark Kiss, Talia Woodbridge
Music Supervisor: Everton Lewis Jr (GMSC), Chantel Anais

Winner: Best First Feature Documentary, Pan African Film Festival 2026
Winner:
Documentary, Arts/Culture, Yorkton Film Festival 2025
Winner:
Best Documentary, Windrush Caribbean Film Festival 2025
Winner:
Audience Choice Award, Caribbean Tales International Film Festival 2025
Winner:
Best Feature Documentary, Black Film Festival of New Orleans 2025

Nomination:
Best Biography or Arts Documentary, Canadian Screen Awards 2026
Nomination: Best of the Festival, Yorkton Film Festival 2025
Nomination:
Director Non-Fiction, Yorkton Film Festival 2025
Nomination:
Research, Yorkton Film Festival 2025

Official Selection: Pan African Film Festival (L.A.) 2026
Official Selection:
Black Film Festival of New Orleans 2025
Official Selection:
Windsor International Film Festival 2025
Official Selection:
Available Light Film Festival 2025
Official Selection:
Yorkton Film Festival 2025
Official Selection:
Caribbean Film Festival 2025
Official Selection:
Windrush Caribbean Film Festival 2025
Official Selection:
Toronto Pan Afrikan Film Festival 2025
Official Selection:
Caribbean Tales International Film Festival 2025
Official Selection:
Junction North International Doc Film Festival 2025