This "choose your own adventure" campaign incorporated Instagram stories’ polling functionality to tell a larger story – students were shown an opening scenario and then encouraged to vote on the outcome, choosing how the scene unfolds. This concept helped outline the many services available for students and the "fail" results of students who didn't use the services. Working with students as the talent, we filmed 6 scenarios.

Social Media Campaign | 6 × stories
agency: Q Media | client: University of Guelph / Humber College