Free Range Facts
A 3-part campaign demystifying misinformation online and letting the facts about Canadian chicken farming run free.
Commercial, Social Media Campaign
agency: lg2 | client: Chicken Farmers of Canada
2025
Baby Steps To the Truth
15s + 6s commercial spot
Production: Bonfire Originals
Director: Graeme Mathieson
DOP: Keenan Lynch
Producer: Caitie Drewery, Mikayla Carson
AD: Jada Poon
AC: Raihan Mobasherul
DIT: Steven Sangster
Gaffer: Ibrahim Issa
Key Grip: Robert Wharry
Swing/Driver: Donovan Edwards
HMU: Stephanie Cruz
Stylist: Ashley Galang
Props Director: Justin Campbell
Location Manager: Keara Daugharty
Casting Director: Hannah Antaki
Edit: Saints Editorial
Editor: Julie Simmons
Producer: Phoebe Lorimer
Colour/Online: Darling
Colourist: Patrick Samaniego
Colour Assistant: Eric Kingsbury
Online/VFX Artist: Alyssa Schmidt
Online/VFX Assistant: Erica Bradbury
Producer: Joelle Aani
Executive Producer: Kristen Van Fleet
Audio: Grayson Music
Agency
Chief Creative Officer: Josh Stein
Director of Integrated Productions: Christine Malacas
Art Director: Natasha Miller
Copywriter: Verity Badov
Group Director: Casey Mendoza
Account Supervisor: Ash Sharma
Truth Nuggets
6 × 30s digital series
Production: Bonfire Originals
Director: Graeme Mathieson
Producer: Caitie Drewery
DOP: Steven Field
AC: Emily Borhi
Sound: Matt Beckett
HMU: Stephanie Cruz
Wardrobe: Ashley Galang
PAs: Keara Daugharty, Jayhden John
Editor: Mark Edwards
Post Audio: Simon Edwards, Mike Fiore
Motion GFX: Josh Kaplan
Colour: Steven Field
Agency
Chief Creative Officer: Josh Stein
Director of Integrated Productions: Christine Malacas
Art Director: Natasha Miller
Copywriter: Verity Badov
Group Director: Casey Mendoza
Account Supervisor: Ash Sharma
Free Run Facts
online & social ads
Production: Bonfire Originals
Director: Graeme Mathieson
DOP: Steven Field
Producer: Caitie Drewery
Production Coordinator: Fatima Kalim
AC: Emily Borhi
Key Grip: Quin Martin
Grip: Dan Luizinho
Gaffer: Sarah Beck
HMU: Stephanie Cruz
Stylist: Ashley Galang
Props Director: Justin Campbell
Editor, Motion GFX, VFX: Josh Kaplan
Post Audio: Simon Edwards
Colour: Steven Field
Agency
Chief Creative Officer: Josh Stein
Director of Integrated Productions: Christine Malacas
Art Director: Natasha Miller
Copywriter: Verity Badov
Group Director: Casey Mendoza
Account Supervisor: Ash Sharma