For the 2024 Agency of the Year Awards, lg2 was honoured to be shortlisted in the Creative, Design, and Digital categories. Highlighting the social trends and meme’s that even the most talented creative directors can’t keep up with, this short film is a self deprecating and humourous look at creating the most current “social savvy” creative,

Credits
Director: Graeme Mathieson
DOP: Ash Tailor
AC: Jonathan Chung
Grip: Douglas Cunningham
Sound Recordist: Matt Beckett
HMU: Stephanie Cruz 
PAs: Keara Daugharty, Kingsley Juuko
Casting: Hannah Antaki

Agency
Chief Creative Officer: Josh Stein
Creative Director (QC): Camille Gagnon
Creative Director (MTL): Alexander Jourdain
Creative Director (TO): Rana Chatterjee
Director of Integrated Productions: Christine Malacas
Producer: Nikki Anjavi